Why PR?
Public relations often crosses over into the “grey” area of marketing communications, and its role should be well defined.
Public relations helps to lay a foundation of brand awareness, by proceeding all other marketing initiatives, such as paid advertising and creating a demand for your products and services.
Public relations adds third party credibility to your product or service, seven times that of paid advertising.
Public relations is measurable and quantifiable.
Public relations is much less expensive than paid advertising, and is one of the most economical way to reach mass audiences.
Public relations helps to build and maintain market share, particularly over competitors who do not use PR effectively.
Public relations creates a stronger, more controlled image for your brand.
Public relations creates the perception that the company and/or brand is active and “on the move.”