Services
b2 ideas has developed expertise across a broad range of lifestyle-oriented industries, and has extensive experience with a diverse array of communications services, including Strategic Counseling, Media Relations, Editorial Services, Special Events, Promotions, Research, Collateral Materials and Corporate/Product Positioning. Equally important, is the attention to detail and the highly targeted communication techniques the agency provides to clients.
Strategic Counseling
Plan development
Grassroots programs
Crisis communications
Internal communications
Strategic partnerships/alliances
Media Relations
Press/pictorial releases
Media tours
Editorial roundtables
One-on-one interviews
Public service announcements
Feature story pitches
Video news releases
B-roll packages
Audio actualities
Bylines articles
Op-eds
Editorial Services
Press kits
Case histories/testimonials
Newsletters
Special Events
Consumer involvement events
Trade shows
Grand openings
Retail events
Sports/culture sponsorships
New product/service launches
Research
Communications audits
Special issues monitoring
Media monitoring
Audience segmentation
Collateral
Newsletters
Posters
Employee publications
Direct mail
Brochures
Invitations
Corporate/Product Positioning
Issues management
Community relations
Strategic partnerships/alliances