Outdoors
It’s what we are passionate about, and regardless of our interests, we simply enjoy spending time in the outdoors. From launching new outdoor products to implementing conservation, environmental or educational campaigns, we help companies by building a strong emotional connection with their constituents.
At b2 ideas, we help to build an emotional connection between our clients, their constituents, and the great outdoors.
frogg toggs
frogg toggs is a leading manufacturer of affordable outerwear that is guaranteed waterproof, windproof and breathable. Keeping its products top-of-mind among outdoor enthusiasts was accomplished through an aggressive media relations plan.
www.froggtoggs.com
JERZEES Outdoors
JERZEES, owned by textile giant, Russell Corporation, is well known as a high-quality, low-cost brand. With strong sales within the activewear department of the nation’s leading retail super stores, JERZEES was looking to gain additional market share. With this, came the introduction of JERZEES Outdoors apparel. By partnering with both REALTREE and Mossy Oak, JERZEES Outdoors became a product of choice for outdoor and hunting enthusiasts.
www.jerzees.com