Marine Industry
According to the National Marine Manufacturers Association, more than 70 million people participate in boating, and with more than 18 million boats in the U.S., it’s obvious that recreational boating and fishing is one of America’s favorite pastimes.
We take pride in providing sound communications consultation to marine industry clients, and have built a reputation of being a trusted, dedicated and hard working partner.
Everol Reels
Everol Fishing Reels, a leading manufacturer of high quality and durable offshore fishing reels, sought to re-introduce its brand to U.S. consumers, and immediately contacted b2 ideas for public and media relations support. The company recently launched its Canyon Special, and is capturing market share with a host of new products. While a big name in the marine tackle industry, Everol Reels is still a small business, and b2 ideas worked closely with the company to determine key objectives that needed to be accomplished within a strict budget.
www.everol.com
Century Boat Company
Century Boat Company, owned by Yamaha Motor Corp., manufacturers a complete line-up of saltwater inshore, offshore, walk-arounds and center consoles. Maintaining the company’s position as a market leader and a demand brand is the objective, and PR efforts are designed to support this objective.
www.centuryboats.com
NorCross Marine Products
NorCross is a leader in the development of high-quality, yet affordable marine electronics, including the first handheld fish finder. b2 ideas is responsible for launching the company’s new products, including its SkierAlert SP, Sonic Laser Scales, TrailerAlert and Infrared Thermometer.
www.norcrossmarine.com
Skeeter Boats
Skeeter Boats, owned by Yamaha Motor Corp., is one of the largest fiberglass boat manufacturers in the country, producing award-winning bass, walleye, fish & ski and bay boats. All PR activities are designed to maintain a positive position and messaging environment about Skeeter Products and its line-up of high-performance boats.
www.skeeterboats.com
