Lifestyle
From real estate developments to destination resorts, from recreational vehicles to college football, public relations programs should be designed to reach consumers with specific interests, attitudes and opinions, and most importantly buying habits.
At b2 ideas, we take tremendous steps to understand our clients, their products and services, their target audiences, their market, and their competitors – all enabling us to properly integrate a public relations plan within existing sales and marketing efforts, allowing for cohesive and effective brand management.
Pink Ribbon Wines
On October 30, millions of breast cancer survivors, advocates, friends, family members and loved ones will raise their glasses in a 'Toast to the Cure,' a grassroots public relations campaign designed and implemented on behalf of Pink Ribbon Wines by b2 ideas. California-based Wade/Kerr Wine Company is issuing the special edition Pink Ribbon Wines, making a donation from each bottle sold to the Breast Cancer Research Foundation. b2 ideas designed and implemented an integrated public relations campaign, designed to promote online sales of the label, utilizing online and grassroots tactics to establish the brand as "the" wine of choice for breast cancer advocates.
www.pinkribbonwines.com
Barbados Investment & Development Corporation/Barbados Tourism Authority
Both departments of the Barbados government, the BIDC has special responsibility for promoting and facilitating the establishment and expansion of business enterprises, and for export promotion of .the products, goods and services of this Caribbean island, while the Tourism Authority is responsible for the nation’s largest industry – travel.
www.bdic.com and www.barbados.org
The Charter Companies
In partnership with Virticle Corp, b2 ideas designed an integrated market launch of The Boardwalk at Navarre, a 200-unit mixed-use condominium development located in Navarre, Florida. Establishing a strong brand identity and establishing a sound position among many coastal real estate competitors was key.
www.chartercompanies.com
Cypress Village of Orange Beach
In partnership with Alexander Scott Design, b2 ideas designed an integrated market launch for Orange Beach, Alabama-based Cypress Village. In addition to national and regional advertising, potential buyers also learned of the development through an Associated Press article that ran in more than 350 newspapers nationwide.
www.cypressvillageorangebeach.com