Do-It-Yourself
Home improvement industry sales topped $300 billion in 2006, a trend that industry experts predict will continue, as consumers wet their appetite for do-it-yourself projects.
Getting through the new product “clutter,” is essential, and we put our creative thinking to the test, developing new and innovative ways to keep your product or service “top-of-mind” among media and consumers – all in an effort to build or strengthen your brand, thus increasing sales.
The Quikrete Companies
The Quikrete Companies is one of the most well known brands in the home improvement market, enjoying a dominant market share within the packaged concrete goods category. Quikrete utilized public relations to introduce the company to new consumer sales categories, including promoting new products to new consumer groups.
www.quikrete.com
Bonnie Plant Farm
Bonnie Plant Farm is the nation’s largest grower of container vegetables, herbs and flowers. With sales topping $100 million, Bonnie Plant Farm is a leading brand in the garden centers of Lowe’s, The Home Depot, Wal-Mart and K-Mart. Marketing support consisted of designing and implementing a brand awareness plan through an award-winning national public relations campaign, yielding an incredible 20:1 return on investment.
www.bonnieplants.com
