Corporate
At b2 ideas, we understand that a strong public relations program is only one component to a company or organization’s overall marketing/sales plan. PR is just one piece of that puzzle.
In addition to developing and implementing PR campaigns, we have a proven track-record of executing complete marketing programs. With our unique industry partnerships, some of the best in the business, we are able to offer our clients a range of services.
Lyman Ward Military Academy
Lyman Ward Military Academy, one of the nations leading military boarding schools, enlisted the assistance of b2 ideas to assist the Academy in its recruiting efforts. b2 ideas implemented a regional public relations program across the Southeast to build enrollment and dispel misunderstandings about the Academy by promoting the benefits it provides in educating young men who will some day make significant contributions to society.
www.lwma.org
Atlanta Gas Light Company
Atlanta Gas Light Company, a subsidiary of AGL Resources and listed on the New York Stock Exchange, is a primary natural gas distributor, power marketer and propane distributor within the state of Georgia. The objective was educating and informing the State’s natural gas customers about competition and choice in the market place. The result was persuading 80 percent of its customers to select a new provider.
www.aglc.com
The United States Military Academy at West Point
Established in 1802, some of the country’s most well-respected politicians, military heroes, business, industry and civic leaders have been a proud part of the Corps of Cadets. Marketing activities were conducted to support the Association of Graduates in fundraising efforts, as well as to promote the school’s Bicentennial Campaign.
www.usma.edu
Texas Electric Choice
Overseeing the design and implementation of a $36 million, four-year marketing initiative dedicated to educating residents of Texas about retail electric competition. This campaign involved directing more than 20 outside contractors conducting a full-range of integrated marketing communications services.
www.texaselectricchoice.com
City of Opelika/Opelika City Schools
When the Opelika City Schools wanted to reposition and brand the system, it sought the help of b2 ideas to execute an integrated marketing campaign, utilizing success stories of its many teachers, administrators, students and alumni. www.opelikaschools.org and www.opelika.org
Summit Hospital
Developing a marketing plan for a hospital is a challenge itself, but how about introducing an entirely new hospital to a community. Summit Hospital opened its doors to the residents of Russell County and Phenix City, Alabama in August 2006. For more than five years, citizens relied on healhcare facilities located across the state line in Columbus, Georgia. b2 ideas designed and implemented a comprehensive market introduction, building awareness of, and educating residents about their new choice in healthcare.
www.summithospital.net
