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As October’s Breast Cancer Awareness Month comes to a close, breast cancer survivors, advocates, friends, family members and loved ones have another opportunity to show support for finding a cure – by joining Pink Ribbon Wines in a nationwide ‘Toast to the Cure’ on October 30.

The Pink Ribbon Wines label, featuring a special edition Chardonnay and a Cabernet Sauvignon, makes a donation from each bottle sold to The Breast Cancer Research Foundation, and does so on a year-round basis.

“With the Pink Ribbon Wines label, we are making a long-term commitment to supporting the goal of finding a cure for breast cancer,” says Bill Wade of Wade/Kerr Wine Company.  “Breast Cancer Awareness Month will end, but the effort to find a cure for this disease continues on,” says Wade.

The ‘Toast to the Cure’ event, scheduled for October 30, provides everyone affected by this disease with the opportunity to raise their glasses and share a toast to the family members who we have lost by celebrating their lives, sharing the stories of survivors, commending cause advocates, thanking supporters, and showing conviction for the future – and ultimately a cure.

Linda Stiles, broker/owner of Cook & Stiles Real Estate Group in Hollis, New Hampshire, is utilizing the ‘Toast to the Cure’ event not only as a fundraising opportunity, but also as an open house event for her business.  “My business partners, Pat Cook and her son Tom Cook, and I have lost loved ones to breast cancer, including my mother and Pat’s sister.  We are also fortunate to have two sisters who are breast cancer survivors,” says Stiles.

Stiles added that she anticipates more than 100 people for the event, and plans to serve Pink Ribbon Wines, as well as sell raffle tickets for gifts and prizes, with proceeds being donated to support localbreast cancer research.  “It doesn’t matter if you live in a small town or a big city, breast cancer has no boundaries, and we are fortunate to be in a position to raise awareness and funding locally to support a great cause,” says Stiles.

According to statistics, between now and next year’s Breast Cancer Awareness Month, an estimated 182,000 new cases of invasive breast cancer will be diagnosed in women in the United States, and more than 40,000 women will die from this disease. 

“The Pink Ribbon Wines collection is considered an everyday table wine, but is an excellent choice as a holiday gift, a house-warming gift, or served during a gathering with friends.  It’s a great wine, at a great value, supporting a great cause,” says Wade.

To order Pink Ribbon Wines, send a wine gift package, or post your very own ‘Toast to the Cure’ via our blog, visit www.pinkribbonwines.com. 

Share a Gift - Give a Toast

October’s Breast Cancer Awareness Month marks the start of the gift-giving season – and Pink Ribbon Wines offers a thoughtful way to let someone special in your life know that you are thinking about her.

“We have experienced an increase in orders from people wanting to take a subtle, yet thoughtful, approach in reminding their loved ones to take action against breast cancer,” says Bill Wade of Wade/Kerr Wine Company.  “This is a great wine, at a great price, supporting a great cause,” says Wade.

Pink Ribbon Wines has issued a special edition collection, featuring a Chardonnay and Cabernet Sauvignon, which supports the Breast Cancer Research Foundation.  Wade noted that the company has also experienced strong sales from breast cancer survivors, purchasing the collection not only to support the cause, but also gifting the wine to breast cancer advocates, including doctors, nurses, friends and family members.

“We make a donation from each bottle sold to the Breast Cancer Research Foundation, and while this disease is top-of-mind during the month of October, we support this cause year-round,” says Wade.

Breast Cancer Awareness Month provides a unique opportunity to encourage women to take action against breast cancer, and to show support for the more than 2.3 million women who are currently living with diagnosed breast cancer in the U.S.

Pink Ribbon Wines makes it easy to order and ship the collection as a gift, allowing customers to place a gift message in each package.  The label offers a single-bottle, three-bottle, six-bottle, 12-bottle and 24-bottle collection.

The Pink Ribbon Wines Cabernet Sauvignon is a full-bodied, well-balanced wine with aromas and flavors of black currant, smoked bacon, sandalwood, cocoa, crushed berries, cassis, chocolate and smoke.  The Chardonnay is a 100% varietal wine, with aromas and flavors of citrus, cinnamon, baked apple pie, pear, honey, toast and minerals.

On October 30, Pink Ribbon Wines is promoting its nationwide ‘Toast to the Cure,’ an opportunity for breast cancer survivors, advocates, friends, family members and loved ones to raise their glasses in a ‘Toast to the Cure.’

To place your order today for Breast Cancer Awareness Month, send a wine gift package, or to share your “toast,” visit www.pinkribbonwines.com.

Media Contact: Bob Bartels, b2 ideas, 334-332-0025, bob@b2ideas.com.  Photography, video and layout-ready article available upon request.

Pink Ribbon Wines

Pink Ribbon Themed Parties Show Support for Breast Cancer Research
Wines Remains an Affordable Luxury

Napa, California, October 14, 2008 — With October’s Breast Cancer Awareness Month upon us, Bunco clubs, supper clubs, soup nights, book clubs and other parties are taking on a similar theme – pink – showing support for breast cancer awareness and finding a cure for a disease that takes the lives of approximately 40,000 women annually.

“We host a bunco night with 12-16 girls monthly, and each time we’ll have a theme,” says Sherri Rowton of Opelika, Alabama.  “This month, we thought it would be appropriate to host a ‘pink’ party to show support for the people we know who have been affected by breast cancer,” says Rowton.

In addition to a pink ribbon theme, many of these parties will have something else in common – Pink Ribbon Wines.  The Pink Ribbon Wines label, featuring a Chardonnay and a Cabernet Sauvignon, makes a donation to The Breast Cancer Research Foundation for each bottle sold.  The label has become a staple among pink themed parties this year.

“We get so wrapped up in our day to day responsibilities as wives and moms that this is “me” time we look forward to every month. It’s nice to get together with friends and enjoy a good glass of wine to relax and de-stress. We look at it as taking care of ourselves so we can do a better job of taking care of our families,” says Rowton.

According to Bill Wade of Wade/Kerr Wine Company, people are spending more time at home to cut down on expenses.  “Wine is still an affordable luxury, and we continue to see strong sales, both online and at the retail level.  The Pink Ribbon Wines label is a great collection, at a great price, supporting a great cause,” says Wade.  “This is not just a special occasion collection, but can be enjoyed as an everyday wine.”

On October 30, Pink Ribbon Wines is promoting its nationwide ‘Toast to the Cure,’ an opportunity for breast cancer survivors, advocates, friends, family members and loved ones to raise their glasses in a ‘Toast to the Cure.’

To order Pink Ribbon Wines, send a wine gift package, or post your very own ‘Toast to the Cure’ via our blog, visit www.pinkribbonwines.com.

Media Contact: Bob Bartels, b2 ideas, 334-332-0025, bob@b2ideas.com.  Photography, video and layout-ready article available upon request.