b2 ideas

Marine Industry Executives Look for Sales Edge
Manufacturers Rely Heavily on Public and Media Relations
With marine industry sales flat for many boat manufacturers, companies are leaning heavily on maximizing marketing dollars, seeking the most efficient and effective means to build brand awareness, support dealer networks and maintain sales – and aggressive public and media relations programs [...]

Small Business Benefits from Public Relations
Consultant Offers Tips for Success
Opelika, Alabama, March 11, 2008 — Fortune 500 companies, leading industries, organizations and personalities around the world utilize public and media relations on a daily basis – ensuring that their “brand” is positively represented in the minds of consumers, but what about the small business owner?
Each [...]

Alabama PR Firm Launches a “Toast to the Cure”
Pink Ribbon Wines Label to Support Breast Cancer Research
On October 30, millions of breast cancer survivors, advocates, friends, families and loved ones will raise their glasses in a “Toast to the Cure,” a grassroots campaign designed and implemented by Opelika-based b2 ideas for its client, Pink Ribbon [...]

School System Gets Competitive – Embarks on Branding Campaign
Education Plays Key Role in Economic Development and Recruitment
As one of the fastest growing MSAs in the state of Alabama, the Opelika-Auburn area prides itself on being a choice location for new business, specifically when it comes to large economic development projects such as retail centers and [...]