Marine Industry Battle Cry – ‘Batten Down the Hatches’
Tuesday, November 25th, 2008
Marine Industry Battle Cry – ‘Batten Down the Hatches’ – Boat Manufacturers Cling to PR for a Strong Return on Investment
As the marine industry experiences one of its weakest periods in recent history, many boat manufacturers are trimming marketing budgets to reduce expenses, and clinging to proven tactics that can easily justify a strong return-on-investment, [...]